Pofii Responds to Global Trade Tensions – Statement from the CEO

Official Company Announcement
Pofii Ltd.
From the Office of the CEO

Dear Valued Customers, Partners, and Team Members,

As global markets react to recent trade policy shifts—particularly those introduced under U.S. leadership—we find ourselves in a time of heightened economic uncertainty. While each government has the sovereign right to shape its economic path, including the current U.S. administration under President Trump, we recognize that these decisions are often rooted in the pursuit of national strength, economic security, and long-term competitiveness. We respect this perspective.

At the same time, such shifts inevitably carry ripple effects—across pricing, currencies, and cross-border operations. As a company founded in the United States and now serving a truly global customer base, we are both attentive to these dynamics and prepared to respond constructively.

Nearly half of our customers are based in the European Union, and our partnerships extend across continents. Let me be clear: no matter where you're located or what may be unfolding geopolitically, we will never treat one customer differently from another. Fairness is foundational to who we are.

To that end, we are implementing the following immediate measures to support all our clients equally:

No Price Increases
Despite potential market pressure—including early signals of European Union countermeasures targeting the U.S. tech sector—we are holding our pricing steady. We are committed to absorbing as much external impact as possible to shield our clients from instability. Everyone pays the same. Period.

FX Rate Stabilization
With the U.S. dollar recently falling to near 0.89 EUR, we are temporarily adjusting our internal pricing engine. Effective immediately, we will apply a fixed USD/EUR exchange rate of 0.96. This measure is designed to ensure margin predictability and protect against further currency volatility for our European clients.

These decisions are not reactive; they are strategic. They reflect our commitment to global stability, trust, and long-term partnership. We understand the need for strong national policies, and we equally recognize our role as a global company: to remain strong, steady, and innovative—regardless of the headwinds.

I am personally monitoring developments closely, and I will continue issuing directives that ensure Pofii remains stable, resilient, and ready—for every client, in every market.

Thank you for your trust. We are honored to serve you.

With respect,
Karlo Knezovic
Chief Executive Officer
Pofii Ltd.